Keywords in SEO play a pivotal role in raising your online visibility. But what really is an SEO keyword? Let's explore.

In internet marketing, a keyword is a particular term or expression that individuals input into web browsers when they are seeking a particular service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to associate what users are searching for to the content that you’re offering on your website. Cleverly using these keywords will help draw the right audience and boost the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords calls for a balance. You'll want to include relevant keywords to get the attention of search engines but not overuse your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are points where search engines often look.

Moreover, it's critical to choose keywords that connect with your targeted market. This means understanding their lingo, their searching habits and their needs.

In conclusion, a well-chosen SEO keyword can act as a bridge between the user's query and here your online content. It's a essential tool for success in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.